Consumer
Packaged goods, staples, retail and apparel — what households actually spend on.
₹20L put in on 1 Sept 2023 and left alone until 1 Sept 2026. Whole shares, dividends counted, nothing rebalanced or sold.
from ₹20L
over 3 years
of the 20 the rule wanted · 8 lost money
₹20L, month by month
18 holdings plus ₹14,288 in cashThe line is the whole position — shares at each month-end, plus dividends as they were paid, plus the cash that never got invested. It is indexed to 100 at the start, so the shape is the return.
What the rule could actually do with the money
The part most tools skip₹19.9 L bought shares. ₹14,288 could not buy a whole share of anything the rule wanted and sat in cash for the whole 3 years.
Return on the money that was invested: +29.3%. The headline above is lower because it counts the idle cash, which is what would really have happened.
| Large cap | 10 of 10 | 50% |
| Mid cap | 4 of 6 | 30% |
| Small cap | 4 of 4 | 20% |
Within 5 points of target on every band.
Only 4 mid cap companies in this theme had full history for the window, against a target of 6.
points behind the whole-market pack at the same amount over the same window (+44.7%).
Where the return came from
Price movement and dividends, kept apartWhat the shares themselves were worth at the end, less what they cost.
17 of 18 holdings paid something across the 3 years. Dividends are counted as cash when paid and are not reinvested, so nothing here compounds.
Of the ₹5.8 L gained, ₹70,992 arrived as dividends rather than as a higher share price.
The two figures add to the gain exactly — every rupee of return is either a price move or a dividend — and the split matters because they do not behave alike: a dividend is money received, a price gain is only realised if it is sold. The share is not a yield, and a smaller share is not a smaller dividend. It shrinks when prices run, because the denominator grows: across this universe income is about a sixth of the one-year gain and about a twentieth of the five-year gain, from much the same dividends. In a window where prices fell, income can be the only part that was positive.
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Sign in with GoogleWhy these sectors
The grouping is a judgement — here is the one that was madeStaples and discretionary in one basket rather than two, because the split between them is a judgement call and drawing it would be the sort of quiet editorialising these packs are built to avoid.
Coverage. 25 of 26 companies in this theme had month-end prices at both ends of the window; the rest were left out rather than filled in. Every ranking used a share count the market had already seen at the start of the window.
Target split 10/6/4 companies · equal weight inside each size band · prices are month-end closes from the adjusted series, so share counts are on today’s basis.