Domestic demand
Businesses whose revenue comes from Indian households rather than exports.
₹50L put in on 1 Sept 2021 and left alone until 1 Sept 2026. Whole shares, dividends counted, nothing rebalanced or sold.
from ₹50L
over 5 years
of the 26 the rule wanted · 11 lost money
₹50L, month by month
26 holdings plus ₹43,799 in cashThe line is the whole position — shares at each month-end, plus dividends as they were paid, plus the cash that never got invested. It is indexed to 100 at the start, so the shape is the return.
What the rule could actually do with the money
The part most tools skip₹49.6 L bought shares. ₹43,799 could not buy a whole share of anything the rule wanted and sat in cash for the whole 5 years.
Return on the money that was invested: +68.1%. The headline above is lower because it counts the idle cash, which is what would really have happened.
| Large cap | 13 of 13 | 50% |
| Mid cap | 8 of 8 | 30% |
| Small cap | 5 of 5 | 20% |
Within 5 points of target on every band.
points ahead of the whole-market pack at the same amount over the same window (+31.7%).
Where the return came from
Price movement and dividends, kept apartWhat the shares themselves were worth at the end, less what they cost.
23 of 26 holdings paid something across the 5 years. Dividends are counted as cash when paid and are not reinvested, so nothing here compounds.
Of the ₹33.7 L gained, ₹3.4 L arrived as dividends rather than as a higher share price.
The two figures add to the gain exactly — every rupee of return is either a price move or a dividend — and the split matters because they do not behave alike: a dividend is money received, a price gain is only realised if it is sold. The share is not a yield, and a smaller share is not a smaller dividend. It shrinks when prices run, because the denominator grows: across this universe income is about a sixth of the one-year gain and about a twentieth of the five-year gain, from much the same dividends. In a window where prices fell, income can be the only part that was positive.
Sign in to see which companies the rule actually held, and what each one did
Guests see a sample. Members get every company, five-year fundamentals, classified developments, a watchlist and the decision journal.
Sign in with GoogleWhy these sectors
The grouping is a judgement — here is the one that was madeA cross-sector theme rather than an industry: the common factor is where the money comes from, not what the company makes. It deliberately overlaps the consumer and mobility packs — a company can sit in more than one pack, and none of them is a portfolio you are meant to hold all of.
Coverage. 45 of 47 companies in this theme had month-end prices at both ends of the window; the rest were left out rather than filled in. 25 companies were ranked using a share count from a later filing, because nothing had been reported by 1 Sept 2021 — a small look-ahead this page would rather name than hide.
Target split 13/8/5 companies · equal weight inside each size band · prices are month-end closes from the adjusted series, so share counts are on today’s basis.